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SCORE Lubbock - Training Class
Date and Time
Wednesday Oct 3, 2018
9:00 AM - 11:00 AM CDTLocation
Locations: Wells Fargo Bank Bldg1500 Broadway St.
San Jacinto Rm, 2nd Floor
Lubbock, TX 79401Fees/Admission
$35 General Registration
($25 Chamber Members)SCORE Lubbock - Training ClassDescription
SCORE Lubbock - New Workshop!
Data Driven Marketing StategiesUsing your analytics to define how you market your product, services and companyOctober 3rd, 9am - 11amWells Fargo Bldg, San Jacinto Rm2nd FloorSCORE is a resource partner with the SBAUse the data from your web site to determine your marketing stategies!It is nice to know that people come to your web site but what do they really do once they get there. You have tools to obtain data to better understand the needs of your clients.- Where do they come from?
- How long do they stay?
- Where do they enter your web site?
- How do they move around within your web site?
- What are they reading?
- Do they link to others sites that you created links to?
These are just a few of the multiple things your data from your web site can tell you.In this course we will be discussing various strategies in SEO (Search Engine Optimization) & PPC (Pay Per Click).- Blueprints - Map out your marketing strategy.
- Keyword phrase list - Researching search phrases that will make the most impact for your business.
- Expanding your territory - Ranking in nearby towns and cities.
- Identifying efficient bid strategies - Getting the most out of your Pay Per Click dollars.
- Lowering bounce rate - Keeping your visitors engaged.
- Tracking conversions - Know your numbers.
Don't wait, the class fills up fast. Register Today!Locations: Wells Fargo Bank Bldg1500 Broadway St.
San Jacinto Rm, 2nd Floor
Lubbock, TX 79401